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Writing
Strategic Advertising, Blogs, Newsletter, Script + Research Writing
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Strategic Advertising Media Mix
In this Media Mix plan I identify my client's challenges, marketing objectives and market share to create a competitive analysis and SWOT. I identify media objectives, communication goals, and how the brand should position themselves based off data and metrics to calculate ad spending for media vehicles.
Blog Posts
Blog written for EasyShare, a financial
technology company based in Sydney, Australia.
(Wordpress)
Blog written abroad. (Medium)
PR Newsletter
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Read my article about how Journalism and Public Relations relate, and how the field is ever-changing.
TV Spot Script
A creative commercial script written for Lululemon as class project.
In this study my team and I used qualitative research to uncover the current perceptions of the hot dog by a specific target audience for our client.
Research Writings
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In this paper I explore consumer decisions and what externalities effect those decisions.
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